NESP TWQ Round 2 - Project 2.1.3 - Harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project

Working in partnership with staff from the Australian Government’s Department of the Environment (DotE), and the Queensland Government’s Departments of Science Information Technology and Innovation (DSITI) and Environment Heritage and Protection (DEHP), this project will use data collected from land managers and elsewhere to critically evaluate the way water quality (WQ) improvement programmes are ‘marketed’. It will use insights from those evaluations to inform the reconfiguration of marketing and engagement strategies associated with programmes scheduled for roll-out during 2017, demonstrating methods for monitoring and assessing the extent to which these different Programmes and changed strategies improve adoption and alter behaviours.