Dr Alexandra Coghlan

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Photography is an important element of the tourist experience and provides both a method of later reliving the experiences of the journey as well as sharing elements of the journey with others. In the digital age photography has taken on a new dimension with the ability of people to enhance images as well as share them with others via new media such as social network sites and blogs. This paper reports on research undertaken in to photography on the Great Barrier Reef and finds that respondents rate the need for good photographic images as a high priority.

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Of the five World Heritage sites in Queensland, two are located in Tropical North Queensland and provide the region with its key iconic experiences. However, not all tourists visit these sites. This paper seeks to identify the reasons why a significant number of tourists do not visit these sites. Based on a survey of departing domestic and international visitors at Cairns domestic airport throughout 2007, this study identifies the visitor segment who do not visit the region’s major natural attractions.

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